First in a new series called: What the Subway Can Teach Us Techies: or “The Normals” in their Habitat (or WSCTUT for short).
We talk a lot about the echo chamber of tech, where the community feeds on itself and builds products that regular folks won’t use (Chris Dixon calls them “The Normals,” which is nice and catchy). The subway is a great place to understand how the wider market actually works. The ads you see there are indicative of mass advertising preferences, and should be instructive as to who hopes to hit what market and how.
In any case, this first is not a new phenomenon, but still surprises me. Companies are eschewing their own websites for the sake of facebook pages. It’s AOL all over again, but a lot of people seem to think it makes sense. Also, now we see how to make an Absolut Bloody Mary. Thanks, I do feel as if one would be useful on a rush hour train